How You Can Make Your Restaurant’s Website Spanish-Friendly
Do you know that there are about 37 million Spanish speaking people that are living in the United States? This means that if you have a restaurant website there you need to cater to them as well. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You don’t want them to go to your competitors just because you didn’t take action, right?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. This means that those who speak Spanish will feel at home whenever they visit your website. Read on to find a few ways by which you can do that.
The first thing and probably the most important thing as well that you need to do is to make sure the website that you have can be read in both English and Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The important parts would be the menu so that they can understand what they can order from your restaurant and the contact details of the restaurant itself.
But if you can afford to do so then it would still be good to aim at having a website that has the option to be fully translated to Spanish. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. This is done with the use of hreglang tags. You also need to think about how the website is built. If you cannot have a fully translatable website then what you can have instead is a sister website that has Spanish content. You can see some examples of this kind of sites on the internet.
Second, you need to mind your use of idioms and euphemisms. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing to take care of in your website are the bilingual links there. Here you have the option of having only the top-level links in both languages. This will make Spanish customers feel at ease navigating your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. Clicking on this link would direct them to the website of different hoteles. You can contact hoteles for advertising partnerships for this. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. Many hoteles practice this form of affiliate advertisting.