Online reviews refers to short reports made by online customers via the internet with an intention of sharing their judgment with the manufacturer and other customers regarding an item they purchased. Customers heavily rely on online reviews before purchasing a product and manufacturers should aim at getting the best online reviews by offering quality goods and services to attract more customers. The reliability of online reviews is what guides customers when buying a certain product making it crucial for every individual to determine if it is wise to rely on them.
Customers find quite confusing when it comes to online reviews as many false reviews have come to existence and they don’t know who to trust. It is easy to determine whether online reviews are genuine by examining who has made the review, a competitor of certain product for instance might make negative online reviews and such should not be trusted. Online reviews which all full of negative remarks should not be trusted as these might be done intentionally to tarnish the name of the manufactures for business interests and not because the product is bad. Entirely positive reviews should not be trusted either as their only intention is to attract customers to buy a product of poor quality.
Some companies use their employees to make online reviews which should be done by the customers instead, such reviews are very specific regarding the qualities of a product and may include the company’s logo to make the quite convincing. Speciality sites are not the best source for online reviews as they confuse customers in that it is where all the unsatisfied clients air their problems. The review history of a reviewer and the dimension if his prejudice regarding a product are important factors to determine if one can trust a business review. Online reviews that feature a certain common trend be it a complaint or appreciation regarding a product should ring a bell in the buyer’s mind and should take the opinion of the reviewers into account. Customers should trust online reviews that are up to date and those that do not follow any time sequence at which they are posted.
Customers should consider if managers of a business reach out to their customers by giving feedbacks as such online reviews can be trusted. Customers are required to figure out the impression that they get after reading whether they are true or false as this is the only way to finally make a decision. It is important for all customers to evaluate online reviews and know which ones to trust before purchasing any product from online market. Negative business reviews should be avoided in all ways as they are known to cause losses in online markets